The Great Recession left the economy in shambles and turned lives upside down, but it forced more people to  cut spending and energy and, in some ways, was a good thing, according to a survey of more than 2,800 consumers and business people by Deloitte Center for Energy Solutions.

The 2012 survey revealed people and businesses are more aware of the cost-cutting potential of energy efficiency, that younger adults have strong appetites for clean technology and that businesses are setting more aggressive energy goals - in large part because their customers demand it.

“Customers care, so companies do too,” the report states.

Authors noted that near two-thirds of businesses surveyed said their customers want more environmentally considerate solutions, up from 49 percent only a year ago. Meanwhile, more than 75 percent of those businesses actively promote their green campaigns.

The surveys found that businesses continue to invest in energy efficiency even as finding capital becomes more challenging, and as a majority of them acknowledge it is hard to track available financial and tax incentives. The companies are motivated by the strong cost savings and competitive edge associated with energy efficiency, but public good - “it’s the right thing to do” - also is a catalyst.

Employers also are becoming more interested in carbon emissions. Almost eight in 10 surveyed said cost of carbon should be factored into use of traditional energy sources, and 72 percent say they plan to acknowledge it on their balance sheets - up from 58 percent a year ago. However, they also overwhelmingly said it is difficult to measure carbon with any confidence.

One of the most surprising findings was that 61 percent of the consumers surveyed said the recession taught people to become more efficient and responsible. “…It reminds us what is important,” the report quoted the respondents saying. Almost two-thirds said they would support a mandatory surcharge on their electric bills to support alternative energy intended to reduce pollution and to add American jobs.

Natural gas is gaining favor among consumers, although over half still want their utilities to invest in solar and wind power.

Here are links to a blog post about the survey and to the reports here and here.

The findings reflect what our nonprofit has noticed: the green movement is accelerating. Business, real estate developers and landlords, the military and even professional sports realize that going green is good for multiple reasons.

This story notes  the San Francisco 49ers are using low CO2 concrete in their new stadium because they want to reduce their carbon footprint. Meanwhile, the owners of the  iconic Empire State Building say their energy retrofits will save them $4.4 million per year - a 3-year payback. Now, that’s a good investment! More here.

Some analysts describe an evolution ; others describe a revolution., Whatever it is, it is clear that clean energy and energy efficiency are gaining a higher profile.

Photo of Empire State Building by Eggo

(Source: sjvcleanenergy.org)

The 250-mile  San Joaquin Valley is the nation’s salad bowl. Farmers in the eight counties from Lodi to the Grapevine produced almost $26 billion worth of food and fiber in 2010. Agriculture is big business - and consumes gobs of power.

Which is why farmers here are embracing renewable energy to help power their enterprises. Solar is the energy of choice, which makes sense in a region with my-shoes-are-melting-into-the-pavement summer temperatures. Solar arrays are being installed on rooftops, carports and other places throughout the Valley.

This dairy was the first in Kings County to get solar, but more dairies and feedlots will likely install alternative energy. This item notes that a Coachella company installed solar energy at a feedlot to provide energy and shade.

The San Joaquin Valley has about 1.8 million cows and 1,700 dairy farms, according to Neil Black, president of California Bioenergy who spoke at a recent California Public Utilities Commission meeting in Fresno, (Here’s our blog post from the meeting), so maybe we’ll see more cows mixing with renewables.

The Valley’s vast expanses of land are attractive to developers of larger-scale solar projects as well, so planning officials in the region are formulating land-use policies to avoid conflicts with prime farm land. Those projects garner the big headlines, but individual growers and farming operations, such as Fowler Packing and its new 8,256 solar panels, are finding value in harvesting the sun.

Fowler Packing plans to use the sun to help power its packing and cold storage facilities. It won’t be the last San Joaquin Valley - or should we say, “Solar Valley” - farming enterprise to reach for the sun 

(Source: sjvcleanenergy.org)

That sound you hear is the sustainability movement accelerating.  America is becoming a deeper shade of green.

 Businesses are expanding their sustainability efforts from board rooms to supply chains and now to energy providers. More companies are flexing their corporate muscle, and pressuring legislators to support efforts to boost use of clean energy and to reduce greenhouse gas emissions. Their so-called “green teams” are moving outside corporate walls.

Mindy Lubber of the advocacy group Ceres writes in this Sustainable Business Blog of a new ”business voice”, which is also being transferred to employees. She quotes organic yogurt- maker Stonyfield Farm founder Gary Hirschberg as saying, “We reject the notion that climate and energy legislation is going to be costly… Climate action offers economic opportunity rather than economic penalty.”

The same blog notes that Nike and 14 other heavy hitters asked Congress to extend the Production Tax Credit that has helped propel wind energy (more here).

More businesses are setting sustainability goals, and in some cases (Hello, Sony) exceeding them. They are raising their sustainability profiles in concert with the military, professional sports and the public, which, according to latest polls, is increasingly linking climate change to the recent wild weather, and is willing to pay more for clean energy.

Meanwhile, prices are dropping, and energy sources such as wind and solar make more sense economically. Solar energy is expected to reach parity with traditional sources of power within  a few years. In fact, there are those who contend it already is at parity in some places. See this.

Energy efficiency also is gaining a higher profile, as evidenced by this huge investment into a new lab at University of California, Santa Barbara, and by this announcement that the telecom industry plans to invest billions of dollars into a sustainable infrastructure by 2016.

Still, the U.S. is without a national energy plan, even as some nations - even those blessed with oil (read about Saudi Arabia here)- forge ahead with renewable energy programs because of dwindling resources. Even Mexico passed a climate-change bill.

But, the pressure to do more is building. The sustainability movement is still in infancy, but a great awakening is under way, says Sam Geil, founder of the International Green Industry Hall of Fame in Fresno, CA.

 ”Because sustainability has such a strong economic component, all businesses and the general public are just now starting to understand the overall benefits,” Geil says.

He notes the military’s burgeoning green efforts. “The War in Iraq is a great example. Transporting fuel was a big challenge, and getting it to the field operations was becoming more and more hazardous. With the use of solar and alternative fuels, the military can actually offset the threats of attacks on the tankers carrying gasoline and diesel fuels.”

And let’s not forget tomorrow’s leaders. Today’s young people are growing up with a green tint and more of them., such as my 19-year-old daughter, are seeking out environmental careers. Universities are adding sustainability programs even as they cut back in other areas.

“Young people are growing up with a green mindset and understand the value of recycling, reusing, and rethinking,” Geil said.  “The Green Movement is here to stay and growing every day.”

Photo of soldiers using solar blanket

(Source: sjvcleanenergy.org)